crore. As the series kicks off, there will be other kinds of on-air associations, partnerships and spot buys, like for sixes and fours, run-outs, breaks and highlights, among others.
But for teams, the struggle to find high-value advertisers continues. Auto major Hero MotoCorp has pulled out as the primary sponsor of Mumbai Indians, while Hyderabad SunRisers and Rajasthan Royals are yet to announce their advertising partners. Media buying agencies say the franchisees are looking for a 30-35% increase in sponsorship fees, but advertisers are not willing to match their expectations.