Big spenders stay on the periphery for IPL-6 season

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SummaryApproaching the sixth edition of the upcoming Indian Premier League cautiously, big names are preferring to pitch in advertising money at the last moment for spot buying, rather than becoming full sponsors for IPL-6.

crore. As the series kicks off, there will be other kinds of on-air associations, partnerships and spot buys, like for sixes and fours, run-outs, breaks and highlights, among others.

But for teams, the struggle to find high-value advertisers continues. Auto major Hero MotoCorp has pulled out as the primary sponsor of Mumbai Indians, while Hyderabad SunRisers and Rajasthan Royals are yet to announce their advertising partners. Media buying agencies say the franchisees are looking for a 30-35% increase in sponsorship fees, but advertisers are not willing to match their expectations.

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