Big movies, big effects

Aug 19 2013, 11:21 IST
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SummaryFilm makers are increasingly relying on computer-generated special effects to make their movies a visual treat and a box office hit

use by creative teams, workstation processing power was used to run night-time rendering jobs, contributing to the millions of compute hours needed to produce the movie. Integrated with workstations, HP remote graphics software—a free HP workstation tool—enabled animators to collaborate more efficiently across geographies by viewing ideas and assets on a single display. HP server technology was also deployed to handle the demands of Turbo; these

increased render throughput by 40% and performance per watt by 42%.

Technology from the American PC maker (Hewlett-Packard) has played an integral role in many of DreamWorks’ films, including the Shrek series, Kung Fu Panda and Kung Fu Panda 2, Puss in Boots, among others. In fact, in Puss in Boots, film makers deployed a range of technologies, from HP workstations to networking products to digital rendering resources accessed via the cloud. In Turbo too, a scalable cloud infrastructure has been deployed in the film’s creation.

On the home front too, film makers are increasingly relying on computer animation to have the biggest effects— and make a blockbuster. The multi-crore Rajinikanth-starrer Robot is still fresh in the minds of viewers with its incredible computer graphics. Thanks to a talented army of 3D modelers, animators and render technicians, more people are making a beeline to the cinema halls to catch up with the latest special effects-powered blockbusters.

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