So, with channels now approaching the stars directly, should the producers worry about their business in terms of the satellite rights? When Screen contacted Subhash Ghai, who has announced a film with Khan, this is what he had to say— “It is an open business, such business models keep changing. With money, comes power and people with power get a lion’s share of profits. Let it be put to practical use, then we shall talk about it. Everybody will get their share of profit. Mera hissa divide hoke mujhe mil jayega.”
While Star Network celebrates this first of its kind deal, Jayantilal Gada CMD Pen India Pvt Ltd, an exclusive agency for Zee Network which takes care of their movie business, points out certain loop holes in this new venture and calls it an impractical affair.
“Rs 500 crore is a huge sum amount when it comes to buying satellite rights for films. I don’t think Rs500 crore would only be restricted to buying satellite rights, there is much more to the story than what is being revealed to the media,” he says.
Though a difficult task, Saurabh Tiwari, ex-programming head of Colors and Imagine TV feels that it is possible for the deal to
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