power and people with power get a lion’s share of profits. Let it be put to practical use, then we shall talk about it. Everybody will get their share of profit. Mera hissa divide hoke mujhe mil jayega.”
While Star Network celebrates this first of its kind deal, Jayantilal Gada CMD Pen India Pvt Ltd, an exclusive agency for Zee Network which takes care of their movie business, points out certain loop holes in this new venture and calls it an impractical affair.
“Rs 500 crore is a huge sum amount when it comes to buying satellite rights for films. I don’t think Rs500 crore would only be restricted to buying satellite rights, there is much more to the story than what is being revealed to the media,” he says.
Though a difficult task, Saurabh Tiwari, ex-programming head of Colors and Imagine TV feels that it is possible for the deal to work out. “I am sure recovering Rs 500 crore would be a difficult task for channels with single platform, but considering that Star Network has so many channels belonging to various genres, it should be easy for them ,” he says, adding, “Today all the leading GECs are separated by only a few TRPs in terms of ranking, and one good weekend movie is a game changer. They have booked Salman Khan’s films for Rs 500 crore for five years and by showing this content on different channels of their network, I think they can easily recover the money and make a profit.”
Over the years producers have had personal tie-ups with television networks. For example YRF has always given the rights of their films to Sony TV, which recently telecast Ek Tha Tiger, starring Salman Khan.
Keeping these points in mind, Gada feels that each of the producers of a Salman Khan starrer, would have to sit and discuss with the star if they are okay with telecasting their film on Star Network.
“That is not possible. The actor and our company is contractually bound. What the producers say is not our concern. We have done a deal