Bharti & Idea take the call to ring in change in tariffs
Explaining the strategy and the rationale behind the hike, Hemant Joshi, partner, Deloitte Haskins & Sells, said: “Price hikes may be gradual. Let’s assume an operator is generating 1 billion minutes per day. An increase of 1 paisa per minute would increase annual revenue by R360 crore and an increase by 2 paise would increase annual revenue by R720 crore. Being a volume game, small increases can benefit the sector.”
“There is no change in the headline tariff. In most circles we have reduced promotional benefits and free minutes on both acquisition and existing usage,” a Bharti Airtel statement said.
“We are committed to enhance value for our customers through continued investments in network, technology, customer experience and life enriching services,” the statement said.
Idea Cellular did not issue any statement but the company confirmed withdrawing certain promotional discount schemes for new
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