Bharti AXA Life launches CAM to ease claims experience

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SummaryThe objective of the proposition is to bring clarity, offer support and provide a logical conclusion to claims.

To reduce procedural bottlenecks, private insurer Bharti AXA Life Insurance today introduced a dedicated service to assist customers in settlement of their claims.

Through a personalised service of Claims Assistance Manager (CAM), the customers will get the counsel of expert personnel to guide them to take their claims to the logical conclusion.

"Claim settlement is the moment of truth for any insurance customer. A number of our researches lead us to the conclusion that customers consider claim settlement as a

complicated and lengthy process.

"We are sensitive of the claimant's loss and expectation from his insurer, and hence, have introduced the Claims Assistance Manager to assist in the multi-step process,"

Bharti AXA Life Insurance Chief Operating Officer Jyoti Punja said in a release.

CAMs are experienced Bharti AXA Life employees equipped with industry knowledge and well-versed in company processes.

The objective of the proposition is to bring clarity, offer support and provide a logical conclusion to claims.

The initiative has been activated across all branches in the country through a communication structure designed to take the service aspect to the next level.

For easy reach, claimants will be contacted through SMS, emails, letters, calls and walk-ins at the branch, the release said.

Bharti AXA Life is a joint venture between Bharti Enterprises and AXA, the world's largest insurance company.

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