Bharti & Idea take the call to ring in change in tariffs

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SummaryThe country’s top two mobile operators, Bharti Airtel and Idea Cellular, on Wednesday began a calibrated approach towards raising tariffs for voice calls in the prepaid segment, which accounts for more than 85% of their revenues.

operators' to throw in freebies to garner subscribers has gone. Further, with spectrum not being given any more based on the subscribers one has, there is no longer the pressure to have quantity irrespective of quality. However, since the market is still price-sensitive and there are about six to seven operators who are quite competitive, each player wants to move cautiously and, therefore, is refraining from an across-the-board hike in headline tariffs.

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