Bharti & Idea take the call to ring in change in tariffs

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fe Bureau: New Delhi, Jan 24 2013, 01:43 IST
subscribers. “These schemes were valid for new subscribers for a period of six months. As the period ends, we would not extend them. However, there has been no increase in headline tariffs,” a company official said.

Though Vodafone India, the country's third major operator, hasn't increased tariffs as yet, it welcomed the move by the other two and indicated that it may follow suit. “We welcome the price rationalisation for bonus cards, special tariff vouchers and free minutes from our competitors. We feel these were inevitable given the sharp input and energy price increases in the country. We are studying these moves individually across all our circles. We are inclined to follow to maintain consistency and competitive position though we haven’t decided on our precise circle-wise moves,” the company said in a statement.

The development saw Bharti's share close up 4.44% on the BSE at Rs 367.25 while Idea's closed up 0.72% at Rs 118.50.

Headline tariffs in the industry currently vary from circle to circle and operator to operator, and ranges from 1.2 paise per second to 1.5 paise per second. But what actually comes into the hands of the operators is a very small amount, ranging between 27 paise per minute for newer operators and 43 paise per minute for incumbents. Tariffs at which customers are acquired are much higher, ranging between 43 paise per minute to 60 paise per minute. Operators are now trying to raise the realisable amount.

Explaining the kind of changes done in the tariffs at Bharti Airtel,

... contd.

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