|
: psychographic reality. Never mind where you live, you will consume Team Bengalooru. The moment you consume the brand and enjoy a passion-link into it, you are saying it out loud that you live out there with your mind rather than your body. Team cricket provides for this key insight to be harvested.
Building this new paradigm of team cricket will take time. It is the early entrants to the game who will singe their hands and minds and pockets. They will then wait and build. Build with every season. Build with every marketing tool of viral connect there is to use.
In sum, team brand cricket is here to stay. The monies in it are just too big to ignore. Give it six years and you will watch nothing else but a Big Sunday game of Bengalooru versus Jaipur. Maybe even a Jaipur versus a Mysooru game in the future.
What say?
—The author is CEO, Harish Bijoor Consults...
More from BrandWagon
| Single Page Format | Previous - 1 - 2 |
Discuss this story on expressindia forums
|
|
 |
 |
 |
About Us | Contact Us | Advertisers | Site Map | Make us your homepage | Work for Us | RSS | Subscribe | Electronic Edition | Privacy Policy© 2009: The Indian Express Limited. All rights reserved throughout the world
