Bajaj Auto partners Kawasaki for Indonesia biz
These motorcycles will be assembled at the Chakan plant by Bajaj Auto and distributed by Kawasaki through their network in Indonesia, Rajiv Bajaj, managing director, Bajaj Auto, said in Pune on Tuesday. The Pulsar 200 NS will be the first offering through this tie up.
The Bajaj Auto board approved this decision on Tuesday while the Kawasaki Heavy Industries board approved this tie-up on September 12.
“This is not a JV but a simple distribution partnership. We did not think getting into a marketing JV was necessary,” Bajaj said. The relation with Kawasaki is 30-year old and it was never a JV but it has sustained and this is Version 2 of the Kawasaki Bajaj partnership, Bajaj said.
“While Bajaj can grow faster with Kawasaki in these markets, Kawasaki can focus on the larger bikes it specialises in so there is no conflict or cannibalisation,” he added.
Bajaj had entered the Philippines market with Kawasaki and the stratedy was a huge success, so it wanted to try this model in the emerging market of Indonesia. Brazil is next on the agenda. “The Asean plus Brazil is a 4 million motorcycle sales market and if we can get a reasonable share of 20%, it will be a
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