Bajaj Auto, considered world’s 3rd largest motorcycle company, today launched a new 100cc bike – the Discover 100M for Punjab market in an apparent bid to compete with bikes like Hero's Splendor and Passion and Honda’s Dream Yuga in the mid-segment of mileage motorbikes. The company hopes to attain 40 per cent growth in Punjab market with the launch of this bike.
Sanjay Saraswat, Vice-President Marketing, Motorcycles Business said here today that Bajaj has 50 to 55 per cent share of market in Punjab in M2 segment. He said that during festival season, the company hopes to sell 20,000 motorcycles in this month of October and about 16,000 motorcycles in November 2013. He said that price has been kept low at Rs 47,150 for Punjab market which besides Punjab comprises Chandigarh and Jammu and Kashmir to attract customers during festival season. Across nation, the company has already sold about two lakh units of the new bike since its launch.
Saraswat said that the bike is powered by Bajaj's patented 4-valve DTS-i technology, provides 9.3 Ps of power, and fuel efficiency of 84km/l (as per CMVR norms). It is positioned in the mid-priced value 100cc motorcycle segment. This segment forms 45% of the overall motorbike industry in India, and Hero is currently the leader in this segment with 20% market share.
Bajaj, earlier, had bikes in the lower end and premium end of the value-segment in mileage bikes and has introduced two variants now to fill this lacuna in five colours - Flame Red, Brilliant Blue, Midnight Black (Red decals), Midnight Black (Blue decals) and Midnight Black. The two variants of Discover 100MW have been positioned between Bajaj's entry level motorcycle Discover 100 4G and Discover 100 T. Over the next six to eight months, Bajaj will launch two more bikes under the Discover brand.