AUx enters India, aims to provide a unique platform to design community

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SummaryMumbai to host the premier industry forum for creative thinkers, designers

Giving a platform to design professionals and students alike, 3D design software company Autodesk is bringing its famed Autodesk University Extension (AUx) in India with the the inaugural edition being held in Mumbai on December 19. With this platform, Autodesk plans to provide a platform so that people can explore, connect and learn using their software.

“We will give a chance to people to learn, explore, connect using our software, which will give them an ability to build skills relevant to their field,” said Pradeep Nair, managing director, India & SAARC, Autodesk. This is the first time that they are undertaking such an initiative in India.

Although India is a huge education market, it is often heard from industry players that the skill-set they require from a professional for a certain job is quite different from the skill-set they acquire from their educational institutes. According to Nair, they want to bridge this gap by this programme.

“If you are a design professional, we provide the requirements that the industry needs. We can bridge the gap between the skills a student has and what the industry needs. And being certified from Autodesk helps one gain importance in earning his job,” adds Nair.

The first Autodesk University was organised in the US over 20 years ago and has now expanded to various events held all around the world. AUx Mumbai is the latest addition to the list of global cities that host AUx every year. The others include Dubai, Johannesburg, Jakarta and Mexico City.

Nair feels that people in India are now moving beyond just providing functional attributes and are giving more importance to design concepts. “Having a cheap, fuel efficient car is good to a certain extent, but at the world level, the car has to work well, it should feel right, it should be comfortable. Here comes the importance of design. So, design as a concept has become very important for our clients of India in the last 4-5 years,” adds Nair.

Giving three reasons how a person in the design industry can benefit from this certification, Nair says, “Autodesk certification increases the chances of being hired, it is based on technologies that are new and skills that are futuristic and it will give an exposure to trends in the industry.”

The platform will also provide an opportunity for design and engineering professionals to upgrade and validate their skills by obtaining Autodesk certifications and connect with peers

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