Auto Expo 2014: Nissan Motor to join sub compact sedan race

Feb 05 2014, 15:46 IST
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Nissan Motor could soon be joining the likes of Maruti-Suzuki, Hyundai, and Honda in the race to get a share in the fast-growing compact sedan segment. Nissan Motor could soon be joining the likes of Maruti-Suzuki, Hyundai, and Honda in the race to get a share in the fast-growing compact sedan segment.
SummaryNissan Motor could soon be joining the likes of Maruti-Suzuki, Hyundai, and Honda in the race to get a share in the fast-growing compact sedan segment.

Nissan Motor could soon be joining the likes of Maruti-Suzuki, Hyundai, and Honda in the race to get a share in the fast-growing compact sedan segment.

"This is a growing segment in the Indian market and cannot be ignored," said Toru Hasegawa, Corporate Vice President, Africa, Middle East and India.

"The market is suddenly changing with the B+ hatchback segment growing 10% and the sedan too developing with the sub compact sedan segment doing really well. We need to be more agile," he said.

Further the company today said it is studying the market to launch a third brand -- after Datsun Go and Go Plus -- over the next few years in the fast growing Indian market where it aims capture 10% market share by 2020.

Sources inform the company will be looking at the sub compact segment for the third launch.

The compact sedan segment has already seen some action at the ongoing Auto Expo being held from February 5 to 11 where Tata Motors and Hyundai created buzz whith their newly launched compact sedans. Both Maruti and Honda already have products in the segment priced in the R 5.7 -7.77 lakh range.

Further, emphasizing the importance of India, where Nissan is a relatively newer player, the company said it it has done well to establish its brand presence so far and is confident of gathering more volumes going forward.

"We have recently scaled up capacity from 4,00,00 units to 4,80,000 units. To achieve the said market share we could take some expansion," said Hasegawa.

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