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Auto Expo 2014: New Ford Fiesta unveiled

Feb 05 2014, 15:46 IST
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2014 Ford Fiesta, which brings a redesigned exterior and improved interior to Indian customers, will be launched later this year (FE Photo) 2014 Ford Fiesta, which brings a redesigned exterior and improved interior to Indian customers, will be launched later this year (FE Photo)
Summary2014 Ford Fiesta, which brings a redesigned exterior and improved interior to Indian customers, will be launched later this year

Ford India today unveiled the new Fiesta at the 12th Auto Expo, to strengthen the auto major's B-car segment position in India. The car will be launched in India later this year.

Ford Fiesta features new looks, safety features and smart technologies like Ford SYNC with AppLink.

“The Ford Fiesta has been lauded by enthusiasts in India for its superior driving dynamics, smart features and democratising technology in the B segment,” said Vinay Piparsania, executive director of Marketing, sales and service, Ford India. “With a new, bolder look and more refinement, the Ford Fiesta truly stands out as a premium mid-sized sedan. We are proud to offer a product that will make an even more compelling choice for discerning drivers when it launches later in the year.”

The new Ford Fiesta’s face is dominated by a trapezoidal front grille – a signature of Ford’s global family – bracketed by laser-cut headlamps. The power-dome hood design adds to the changes, giving the car a more assertive and confident appearance. The designers paid special attention to the Ford badge, which is inlaid into the surface, showing pride and craftsmanship.

At the back, the tail lamps have been given more detail to be in harmony with the expressive head lamps. The new Ford Fiesta also features a new deck lid and bumper fascia, with a chrome accent to further convey visual width and a premium look.

Inside, things are just as expressive. The mobile phone-inspired dashboard and leather steering wheel with audio controls amplify the modern interior and entice drivers to get in the car and on the move.

The new Ford Fiesta features a high-gloss finish for the upper instrument panel that flows to the lower centre console and is replicated in door panels. For those who prefer a light interior, the designers put in a two-tone instrument panel which creates visual space and roominess.

A satin-chrome detailing finish is offered along with Ford’s signature Ice Blue lighting to illuminate dials, switches and displays. They also ensured that surfaces and knobs convey quality at every touch.

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