Auto Expo 2014: Isuzu unveils D-MAX Space Cab, a multi-utility pickup

Feb 05 2014, 15:45 IST
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'We estimate India to be the world’s largest 1-tonne pickup truck market by 2023' 'We estimate India to be the world’s largest 1-tonne pickup truck market by 2023'
SummaryJapanese automobile maker Isuzu has unveiled its D-MAX Space Cab at the Delhi Motor Show.

Japanese automobile maker Isuzu has unveiled its D-MAX Space Cab at the Delhi Motor Show. With a specially built in cabin space of 1.5 feet behind the driver’s seat, the D-MAX Space Cab offers multi-utility capability to the pickup truck. The Space Cab is targeted at the owner-driven customer, the largest and fastest growing segment in India. On the occasion, Takashi Kikuchi, president and managing director, Isuzu Motors India, said, “In India, the pickup truck segment is one of the largest and fastest growing segments in commercial vehicles (CV), accounting for 35% of the total CV market. We estimate India to be the world’s largest 1-tonne pickup truck market by 2023.”

The owner-driven customer segment – a businessperson who drives his/her own pickup truck – is a fast emerging segment. These customers generally want pickup trucks that they can drive with ownership, and also sometimes use as their multi-utility vehicles. Valuable cargo and equipment – power tools, hardware and electronics, perishable and exotic cargo – can be safely carried inside the specially built in cabin space, the company claims. The owner can also use this for carrying personal belongings. Loaded with features such as air conditioning, power windows and comfort to match, the D-MAX, Isuzu said, offers a refined global experience for the first time to the Indian customers.

This vehicle is powered the 2.5-litre Isuzu diesel engine which offers a maximum power of 100 kW at 3600 rpm. Although the company didn’t give it fuel efficiency figures, it claims the D-MAX Space Cab will offer “unmatched fuel efficiency, reliability, durability and power.”

Alongside, Isuzu Motors also showcased the D-MAX Single Cab, which was launched in India in 2013 as a CBU imported from Thailand, and has now been customised for the Indian market. The D-MAX range of pickup will be assembled at the Hindustan Motors Chennai car plant where Isuzu Motors also assembles its MU-7 SUV. The D-MAX Space Cab will soon be launched in India at a “value for money price”, said Isuzu.

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