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Audi India beats target, posts 63% growth in sales in 2012

Jan 08 2013, 21:01 IST
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The car-maker had sold 5,511 vehicles in 2011, a press release said. (Reuters) The car-maker had sold 5,511 vehicles in 2011, a press release said. (Reuters)
SummaryThe car-maker had sold 5,511 vehicles in 2011, a press release said.

German luxury car maker Audi today reported a massive 63 per cent jump in total sales at 9,003 units in 2012 compared to year-ago period on the back of new product roll outs and enhanced dealership network.

The car-maker had sold 5,511 vehicles in 2011, a press release said.

"With an impressive 63 per cent growth in India in 2012, the company has exceeded its annual sales target," Audi India head Michael Perschke said in a release here.

The company has set a target of 8,000 cars for the year 2012, but managed to achieve that target by November itself and revised it further to 8,600 cars, he said.

"We have managed to exceed this target as well with a total sale of 9,003 cars. Our strong performance is a result of our diverse product portfolio, network expansion, unique marketing activities and after-sales service," he said.

Audi introduced five new models and variants last calendar year, starting with the launch of Audi TT, new Audi A4, Audi Q3, Audi S4 and Audi A8L 4.2 TDI.

"Our offering of compact luxury SUV - Audi Q3 and business luxury limousine, Audi A6 as well as the new Audi A4 have contributed greatly to this record sales performance," Perschke said.

In 2012, Audi also strengthened its dealership network not only in metros, but also in tier II & tier III cities, the release said, adding the company now has a footprint in 21 cities with 24 showrooms across the country.

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