Audi drives in new R8 at Rs 1.35 cr in India
"First month of 2013 already saw the launch of new Audi Q5 and I am confident that with the launch of this new Audi R8, we will further consolidate our leadership position in the super sports car segment in India," Audi India Head Michael Perschke told reporters here.
This is a critical year for Audi in India and the company will announce several initiatives on the product front such as launch of the new S6 in the second quarter, he added.
Already, the company has launched the new Q5, for which it has received 250 bookings.
"We are presently the growth drivers of the luxury car market in India and I am confident that 2013 will be more rewarding than 2012," Perschke said.
Buoyed by good sales growth last year, German luxury car maker Audi is expecting India to become one of its top 10 global markets by 2014-15 from its current rank of 22.
The company, which sold 9,003 units in India in 2012, is aiming to sell around 10,500-10,800 units this year -- a growth rate of about 20 per cent.
The new R8 is powered by two engines -- 4.2 litre V8 and 5.2 litre V10.
Audi India completed its five year investment plan last year, during which it put in 30 million euro. The Audi board is now considering the plans for the next five year and
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