Barack Obama's State of the Union address: High school teacher Jason Knoll came to the White House on Tuesday from Madison, Wisconsin, on a mission: to show his students that tweets can be used for "more than selfies at the mall," and that political Twitter can transcend petty snark.
He joined a diverse group of about 60 people chosen from thousands of applicants who explained in 140 characters or less why they wanted to be chosen as volunteers to live-tweet Barack Obama's State of the Union address.
They paid their own way to sit in a darkened White House auditorium, far from the pomp of President Barack Obama's speech on Capitol Hill - but close enough to experience the moment.
"I hope I tweet something profound tonight about the #SOTU to make it worth your time," Knoll, told his 400 followers, including his history and government students from Verona Area High School.
The Wi-Fi connection in the Old Executive Office Building left a lot to be desired, participants griped.
But the barrage of tweets from the "State of the Union Social" - a central part of the White House social media strategy for the speech - rolled down the computer screen like a blur on hashtag #SOTUSocial.
"Lots of 'hard work and responsibility can make dreams come true' in speech so far," Knoll tweeted, saying he wished Barack Obama would focus more on foreign policy.
The tweet-up was bizarre at times - one participant tweeted a series of photos of an " Barack Obama doll" asking questions. And there were a lot of "selfies" (self-portraits shot by camera phones) in front of the White House.
But Knoll and the group helped the White House generate buzz for Barack Obama's plan in 2014, a year in which many of his fellow Democrats will face difficult re-election campaigns.
Barack Obama's televised address reached 33.5 million viewers last year, according to Nielsen ratings - a huge number, but 36 percent less than his first address to Congress in 2009.
For those tuning in, many also look for a "second screen" experience