At Rs 17,990, BlackBerry Z10 seems like a killer offer. Here is why

Feb 25 2014, 16:28 IST
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The new price is less than half of the BlackBerry Z10's launch price. The new price is less than half of the BlackBerry Z10's launch price.
SummaryLook at the BlackBerry Z10 as a high-end Android phone as apps can now be sideloaded.

BlackBerry flagship smartphone, the Z10, is now available as a limited period offer of Rs 17,990. That is almost a 60 per cent cut on its launch price. The offer is open for the next 60 days.

Running the latest BlackBerry 10 OS version 10.2.1 and with the best touch keyboard in the market, the Z10 is a good buy at this price. But you will have to live without the popular apps on other platforms, BlackBerry’s biggest pain point.

However, with the new OS you have the option of sideloading any Android app. So look at this phone as a top-end Android phone a mid-level price, with the added security and mail features of the Blackberry. Yes, this could be one of the best smartphone deals in the market at the moment.

Announcing the price cut, BlackBerry India MD Sunil Lalvani said: “BlackBerry has a vast and loyal user base in India and we’re keen to provide these consumers with the unique communication experience that BlackBerry 10 offers. This commemorative offer puts the BlackBerry Z10 at Rs 17,990 and will ensure users are able to enjoy the cutting edge experience of a full-touch device combined with a revolutionary operating system – all at an attractive price point.”

The beleaguered Canadian smartphone company must be hoping that a lot of its loyal user will upgrade to the new phone with this offer.

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