ASUS rides the mobile PC wave

Nov 04 2013, 10:54 IST
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Taiwan-based ASUS is one of the world’s top three consumer notebook vendor and the maker of the world’s best-selling motherboards. Taiwan-based ASUS is one of the world’s top three consumer notebook vendor and the maker of the world’s best-selling motherboards.
Summary$12.7-billion, Taiwan-based ASUS has identified India as a high growth market for future growth.

The $12.7-billion, Taiwan-based ASUS has identified India as a high growth market for the company’s future growth. It has introduced notebooks, tablets and convertible devices that perfectly meet the needs of today’s digital home and office. With an all-round focus to reach the masses, the company has been quite insistent on strengthening its presence in Tier 2 and Tier 3 towns. It presently has 90 retail outlets and intends to have 200 stores by the end of this fiscal

Did you know that over 10,000 tablets are being sold in India every day? That overall tablet shipments in April-June 2013 touched a mind-boggling 1.15 million units? And more than 73.5 million mobile handsets were shipped in India during the same period? The personal computer market might have been essentially flat this year, but super-thin laptops—commonly called ultrabooks—have clicked with the consumer. It is a no-brainer that smartphones, tablets and ultrabooks are fuelling our internet-connected lifestyles, thereby presenting immense growth opportunities for the device makers—global as well as domestic—in multiple ways.

Take for instance, the $12.7-billion,

Taiwan-based ASUS—the world’s top three consumer notebook vendor and the maker of the world’s best-selling motherboards. It has identified India as a high growth market for the company’s future growth. After all, India is one of the youngest population countries in the world, with an average age of 25 years. The huge potential of India lies in the fact that it offers a very large customer base to tap into.

No wonder, ASUS is fiercely competing with traditional tech biggies like Hewlett-Packard (HP) and Dell, as well as fast-growing Asian brands like Lenovo, Samsung, LG and Acer to increase its presence in the Indian market. “We started focusing on the Indian PC market in 2010 and in a period of three years, our market share for notebooks has gone up to 5 to 7% and we are targeting to achieve 10% by next financial year,” says Peter Chang, regional head—South Asia & country manager—Systems Business Group, ASUS India. “India’s young generation demands the latest in tech innovations at the tip of their fingers. We intend to roll out products considering both the value and volume segment,” he informs.

Last week, ASUS introduced Transformer Book T100, a 10.1-inch ultra-portable laptop with an Intel Atom Bay Trail quad-core processor and a detachable high definition display that can be used as a standalone Windows 8.1 tablet. With a slim and durable finish,

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