'Asian travellers may make 1/3rd of travel spend by 2020'
The report, by Inter Continental Hotels Group (IHG) and Futures Company, also identifies the trends set to shape the next 10 years of travel as well as the new categories of travellers that are emerging.
Some 400 largely unknown midsize cities in emerging markets - predominantly China and India - will generate 40 percent of global economic growth over the next decade and beyond, the report said.
"This report shows how the world of travel is constantly evolving and identifies the trends that are set to influence the industry over the next 10 years," Richard Solomons, IHG Chief Executive said.
Some of the strongest growth of IHG is likely to be seen in secondary and tertiary cities that aren't yet on the hotlists of the world's travelling population such as Chengdu,Hainan, Xian and Nanjing in China, and Bangalore, Chennai and Hyderabad in India.
Half of the hotels IHG plans to develop in the future now come from emerging markets such as Greater China. IHG has more than 50,000 rooms under development in this region- more than any competitor.
The report also highlights the challenge for the travel industry of paradoxically balancing an increased guest preference for independence on the one hand with a desire forhyper- personalisation for other guests.
IHG said in India, its
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