As economy sags, advertisers sit on value

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what you and your country can do for each other,” the ads declare, paraphrasing the inaugural address of President John F Kennedy.

The economy “is sputtering, but passenger demand has been steady” for the airlines, said Tad Hutcheson, vice-president for marketing at the Atlanta office of AirTran Airways. “Our greatest fear is that consumers will stop buying airline tickets,” he added. “Our job is to remind them to keep buying.”