As Apple, Samsung smartphones fight over young minds, other mobile phone makers target grandparents
But it also has an unusual touch-screen that will only respond when the user presses a bit harder so as to avoid launching applications by mistake, said Fujitsu Europe-Middle East-Africa product marketing director James Maynard.
"You can actually pre-touch and then when you know which button you want to press, you can exert a little bit more pressure," he said.
"It's made to grow with you so as you become more confident you naturally will exert more pressure on to the device."
Kapsys, a French firm, showed off its SmartConnect handset aimed at seniors.
The firm is in discussions with operators including Orange and is hoping to launch the device for about USD 520 in Europe in June and then in the United States by the end of 2013, said chief executive Aram Hekimian.