Are you being served?

GB Kumar

Posted: Sunday, Jul 13, 2008 at 2348 hrs IST
Updated: Sunday, Jul 13, 2008 at 2348 hrs IST


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: particular customer query in real time, without having to call customers back or offer them anything less than a satisfactory experience. This capability makes customer care a responsibility of the entire organisation.

By keeping the big picture in view when considering evolving to a customer interaction network, companies should avoid being overwhelmed by the scale of the task before them. Intelligent networks can be built in small stages, starting with the introduction of services such as security and IP telephony that are already quite common today, and then moving on to more advanced applications and technologies.

The ultimate goal is to align IT resources with business priorities. Increasingly, that means aligning them with customer service priorities.

Senior VP — Customer Advocacy, Cisco India & SAARC...

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