Arab-American groups call Coca-Cola Super Bowl ad 'racist'

Jan 31 2013, 10:30 IST
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Arab-American groups have sharply criticized a Coca-Cola Super Bowl ad depicting an Arab. (Reuters) Arab-American groups have sharply criticized a Coca-Cola Super Bowl ad depicting an Arab. (Reuters)
SummaryArab-American groups have sharply criticized a Coca-Cola Super Bowl ad depicting an Arab.

commercial could harm Coke's business with the Arab community.

"Coke should understand and respect their consumers and have a better understanding of the market they are sharing," he Ayoub.

The company has a large market share in the Middle East and North Africa, he noted, and many convenience stores and other retail outlets in the United States that offer Coke are owned by Arab-Americans.

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