AppWrapper.Org wants to be the market store for developers

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SummaryThe platform lets developers enable premium RTB ads and Google Play Store in-app purchases as well as analytics services.

Being an app developer is becoming increasingly easy. Now, a new platform called AppWrapper.org, created by mobile advertising exchange Vserv.mobi, is giving them ad and business logic services in one click.  

"We created the technology that enabled these services in one click and we thought we should extend these services to the developer community," explains  Binay Tiwari, Director, Global Marketing and Product, Vserv.mobi.

The platform lets developers enable premium RTB ads and Google Play Store in-app purchases as well as analytics services like Google Analytics, Flurry  and ApSalar. They can also enable live bug tracking with BugSense, HockeyApp and Crittercism, plus study user engagement with AppRater, Cloud2Device Messaging.  

"It is an independent global platform. So it is not just us, there are a lot of top global players too," says Tiwari. "It is a way for developers to come and choose whatever they want. The value for the developer is that they can find these SDKs and services in one place and enable them from the platform itself," he says, adding that AppWrapper also gives the companies more discoverability. "It is becoming a market place between developers and service providers," he said, adding that more than 10 services are now enabled on the platform.  

With most of the services being free, with premium versions also available on it, Vserv.mobi's platform will make it much easier for developers to finish their apps. It will also considerably reduce time spend on integration of SDKs, Tiwari added.  

The AppWrapper has already powered app monetisation for more than 20,000 apps and games. It is used by Disney India, Electronic Arts, Gameloft and Herocraft among others.

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