While low cost, big screen an feature-loaded smartphones are now a craze in Tier 2 an Tier 3 cities, the fact remains that majority of the users o not know how to operate such phones beyond basic calls and messages. According to the survey only 15 pct of the smartphone users have ever downloaded apps on their phones. To bridge the gap Shotformats Digital Production now have come up with the option to buy mobile apps 'offline' at its application stores.
The facility to buy applications at brick and mortar stores is being offered for the first time in the world, according to the company.
Low cost, big screen and feature-loaded smartphones are now a craze in tier 2 and tier 3 cities, but most users do not know how to operate such handsets beyond calling/messaging, and only 15 per cent have ever downloaded an app, Shotformats Managing Director and CEO Niyati Shah said here.
"As per our research 95 per cent of mobile users are prepaid users, of which around 30-40 per cent visit recharge shops at least twice a day for getting recharges. Our distribution chain will consist of such mobile recharge shops," she said.
The company aims to expand this network to 30,000 retail outlets in one year and sell one million apps in the next six months, she added.
While talking exclusively to Fe Online, Niyati Shah said, “Though there are some music apps like Gaana.com which provides 'offline' play-list to the smartphone users, our Offline App Store is ten steps ahead as we are provide hassle free music download at our stores.”
The Offline App Store will distribute digital content - movies, music, games and apps -- across more than 10,000 mobile recharge and telephone accessory stores in the next six months.
She further said, “Most of the apps are made keeping US customers in mind and we have focused India”
All the products will range between Rs 2-30, targeting students, house wives, low middle class and middle class people, Internet-savvy office goers.
"Offline app store is less time consuming as there is no downloading, it is also less expensive as the product is