In the technology world, the threshold for opinion is very low. This potentially allows for myriad opinions but unfortunately, it also allows a lot of scammers and click baiters to jump in the fray by setting up review websites best described as an example of “churnalism” which regurgitate the press releases. Riding on their back, they are the essential fodder for low-end manufacturers of Android based phones. Buying decision for a phone is primarily dictated by peer pressure or impulse.
Primarily, most of the reviews focus on hardware because as specifications they are quantifiable metrics but the user interface is difficult to pin down in concrete terms. For example, both HTC and Samsung have a layer over the stock Android which is bloated and buggy. Samsung calls it as “Touch Wiz” which in this author’s opinion, remains equivalent of a Chinese water torture.
The success of Apple’s iPhone came in from viral marketing and use of superfluous descriptions about its perceived superiority. It remains an exaggerated exercise in bolstering self-esteem. However, a premium price point tends to convince its users about making the right choice than added worth to their costly investment. Apple remains a well-recognised brand in a few countries alone and its overall global share of smartphones remains miniscule. It has been able to nurture a whole cottage industry around itself with an army of dedicated brand ambassadors praising its every move. It would also be instructive to know that heavy in-store promotions and subsidies fueled its growth. iPhone, at best, remains a fancy bloated contraption that doubles up as a media device; high on style and very low in substance. Yet, it is a matter of debatable perception.
What is the most important aspect of a mobile phone? Is anything that isn’t a dumb phone a smartphone by corollary? A confluence of applications on a single device best describes a smartphone. This simplistic definition has been blurred with the release of hybrid of large screen devices matched to a phone. It has also been alleged that the application ecosystem is make or break. Yet, there exists no scientific rationale whether