$10,000. The Mac was a "low" $2,495 when it came out on Jan. 24, 1984.
Apple insisted on uniformity, so copying and pasting text and deleting files would work the same way from one application to another. That reduced the time it would take to learn a new program.
And Apple put a premium on design. Early Macs showed a happy face when they started up. Icons and windows had rounded corners. Such details made computers appear friendlier and easier to use - at least subconsciously, Myers says.
One of the first applications enabled by the Mac's interface was desktop publishing.
Early computers generated text the way a typewriter would - character by character, one line at a time. Users had a limited number of characters, with no variation in appearance. The Mac was one of the first to approach displays like a TV: Text gets incorporated into a graphic that the computer projects on the screen pixel by pixel.
With those tools, would-be publishers could change fonts, adjust typeface sizes and add attributes such as italics. They could also mix images with text. The earliest Macs popularized "what you see is what you get," or WYSIWYG; formatting on the screen largely reflected how the page would look in print. Instead of going to a professional printer, anyone could simply design and print newsletters on a Mac.
Of course, the Mac's success was never guaranteed.
Initially, many people "thought it was a waste of time and a gimmick," says Dag Spicer, senior curator of the Computer History Museum in Silicon Valley.
He says long-time computer users already knew how to perform computing tasks "very efficiently with just two or three keystrokes. It might have been more efficient for them than to use a mouse."
The Mac didn't run software for the company's Apple II computer, so there was little people could do with it until Aldus - now part of Adobe - released PageMaker publishing software in 1985. The original Mac had little memory and a small screen, and it lacked a hard drive. Although the Mac's processor was fast for its time, much of that power went to