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The string of award functions makes grabbing eyeballs a daunting task for broadcasters

And the award goes to....

Sagorika Dasgupta
Posted: Sunday, Jun 15, 2008 at 2221 hrs IST
Updated: Sunday, Jun 15, 2008 at 2221 hrs IST

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: slight twist. The AXN Action Awards, started by the channel to felicitate the action heroes of Bollywood, will be aired in July. Joseph says, “If an award show can dish out something more than the usual gamut of performances, there is bound to be a relative increase in viewership.”...

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