An old buzzword is back: Bargains

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: Draft FCB in Chicago urges fast-food fans to take “the KFC $10 Challenge”: try to cook at home the equivalent of a KFC Family Value Meal, which costs $9.99, for less than $10.

Research conducted by KFC since the campaign began shows the promotion had resounded well with consumers, “Nine ninety-nine for that meal is an extremely good value,” Foulds said of the promotion. Another value campaign that started recently is for the Bounty brand of paper towels, sold by P&G.

The ads, which are appearing in magazines like People and Real Simple, carry the headline “These are hardly the times to pay for more power than you need” and conclude with this advice: “Don’t waste power. Don’t waste money.”