An ode to Advertising 3.0

Posted: Tuesday, Jan 13, 2009 at 0157 hrs IST
Updated: Tuesday, Jan 13, 2009 at 0157 hrs IST

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‘People still prefer piracy to paying for world ci...

: 2009 and 2010 and once the advertiser gets used to this efficiency, he will continue to use them to good effect when good times return.

The industry better brace itself to welcome Advertising 3.0. You cannot wish that away any more.

The author ischairman and managing director, RK SWAMY BBDOBW...

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