Amway plans new health, wellness products

Preeti Parashar
Posted: Saturday, Sep 13, 2008 at 0058 hrs IST
Updated: Saturday, Sep 13, 2008 at 0058 hrs IST

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Baddi, Sep 12: Direct selling FMCG company—Amway India is planning to launch an array of new products within the next two-three months in line with achieving its targeted turnover of Rs 1,000 crore by the end of current fiscal. The products will be in health & wellness segment, which so far, has been the growth driver for the company, contributing 50% to its turnover.

“We will soon be launching an energy drink exclusively for the Indian market and feasibility studies are also being conducted for another health product coming from Nutrilite’s stable—Double X. Our contract manufacturer in Kullu will manufacture the energy drink. We recorded a turnover of Rs 800 crore in 2007-08 and through new product lines and expansion, we are aiming to cross Rs 1,000-crore mark this year,” Yoginder Singh, vice president, Legal & Corporate Affairs, Amway India told FE in Baddi.

Amway India, a wholly owned subsidiary of the US-based Alticor, is sprucing up its infrastructure and adding on to existing capacities to cater to increasing demand from the Indian market. Besides launching new products in super-premium category, the company also introduced Great Value Products for its customers targeting the medium class segment.

Yoginder said, “The product category includes coconut oil, Amla hair oil, shaving cream, hair cream and disposable razors, which have been priced keeping in mind the pre-dominantly price-sensitive market. We also launched a health drink for kids which comes in three variants and R&D is going on for products in different segments.”

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