The Tata Group is being wooed by the Mayor of Amsterdam's tourism and business promotion outfit to set up the first Taj Hotel in the Netherlands’ capital.
"While we do not have a specific hotel project yet, the Tata Group is one of the main companies we are in talks with as part of our aim to attract new markets of India and China.”
"A Taj Hotel will be more than welcome and we are open to helping the Group in every way possible," Renee van Schie, I Amsterdam's hotel development intermediary, said during a tour of the city. I Amsterdam is the Mayor of Amsterdam's tourism and business promotion outfit.
"Amsterdam has set off on a very ambitious hotels policy, noticing a large appetite in the hotel market..." he added.
The Tata Group already has a presence in the region through its fund management company, Tata Asset Management, which was a direct result of Mayor Eberhard van der Laan's high-profile business delegation to India last year.
The city of Amsterdam had presented a bid book to Taj Hotels during the same visit, detailing the city's potential as a new destination for the well-known Indian hotel chain.
Since 2006, the city has been working to attract Indian businesses to the region and now has the fastest growing Indian population in Europe.
"The Indian community is the fastest growing foreign business community in the Amsterdam metropolitan area.
"The number of Indian companies in the Amsterdam area has grown five-fold over the last five years and today more than 75 Indian firms are active in the area," said the mayor.