Amid Diesel price hike, Honda is all out to woo customers with 'Amaze'
Apart from readying maintenance package, extended warranty schemes and exchange offers with the Amaze, top executives of the company's Indian arm Honda Cars India Ltd (HCIL) are even doing home visits of first time buyers, who bought its Brio hatchback earlier, to learn from their needs.
"The Amaze is a critically important car for us. Not only that we are entering a new segment of entry level sedan, we are also introducing our first diesel engine here. It is a growing segment and this should help us grow," HCIL Senior Vice President (Sales and Marketing) Jnaneswar Sen said.
Stressing on the importance to meet customer requirements, he said: "With Amaze, we are expecting a lot of first time buyers. Our senior management people, even including our Senior Vice President and Director Shigeru Yamazaki, are doing home visits of Brio buyers to understand their needs and learn from them."
Sen further said the company expects a lot of self driven customers for Amaze as compared to its other sedans which are mostly chauffeur driven.
"Therefore, we are preparing for quick service, road-side assistance, maintenance package of two years or 40,000 km, extended warranty. We are ensuring that cost of maintenance is low," he said, adding HCIL would also have exchange offers for Amaze with old cars of any
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