Amazon cranks up India play, takes on top e-commerce cos at their own game

May 17 2014, 09:43 IST
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Over the past 60 days, Amazon India has launched handbags, shoes, women’s ethnic wear, watches, fashion jewellery, sunglasses and lingerie stores. Over the past 60 days, Amazon India has launched handbags, shoes, women’s ethnic wear, watches, fashion jewellery, sunglasses and lingerie stores.
SummaryAmazon is working on areas — from apparel to handbags — that will pit it against Myntra, Jabong.

and traditional styles from more than 90 apparel brands offered by private labels, besides national and regional retailers to choose from. The company's dedicated sunglasses store has more than 2,800 styles catering to men, women and children. It also offers an assortment of accessories to women.

Amazon,which launched an intimate apparel store for women this week featuring over 1,100 styles of lingerie and nightwear from more than 35 national and international brands, also has a health and personal care store aimed at providing women a one-stop solution for their daily necessities. Incidentally, a survey by Technopak said the female population accounts for 40% of India's internet users.

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