After Mumbai Indians deal, PepsiCo retains 'pouring rights' in IPL 2014

Jan 30 2014, 14:12 IST
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Pepsi beverages will continue to flow for all franchises at the 2014 edition of Indian Premier League. Pepsi beverages will continue to flow for all franchises at the 2014 edition of Indian Premier League.
Summary2013 champions were the only team not in PepsiCoís kitty and will now get Rs 3.5 crore.

satisfied with just the title sponsorship, and aggressive to milk the most out of the eight-team tournament.

Meanwhile, in-the-news Kolkata Knight Riders have added another source of cash inflow with Sansui agreeing to sponsor an active spot on the back of the jersey. The tech major, it is learnt, has struck a deal for Rs 8 crore.

They sponsored the Pune Warriors in the previous edition, and has made a smart move to be associated with the entertaining franchise.

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