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official beverage for the eight teams. In simpler terms, the dug outs, drinks trolleys and the cool boxes will generate substantial visibility for the beverage and snacks giant.
With the ‘strategic timeouts’ and energy sapping conditions, these rights come as a good addition to Pepsi’s IPL package. It is clearly not satisfied with just the title sponsorship, and aggressive to milk the most out of the eight-team tournament.
Meanwhile, in-the-news Kolkata Knight Riders have added another source of cash inflow with Sansui agreeing to sponsor an active spot on the back of the jersey. The tech major, it is learnt, has struck a deal for Rs 8 crore.
They sponsored the Pune Warriors in the previous edition, and has made a smart move to be associated with the entertaining franchise.