one-and-half years ago, many of its operations were handled by third parties, except in Bangalore. “We changed to handling most of the operations ourselves after realising customer satisfaction levels were way lower when we had third-party vendors,” Urban Ladder co-founder Rajiv Srivatsa said.
The company, which dispatches about 100 orders a day, currently delivers in Mumbai, Delhi, Bangalore, Chennai and Pune. The average ticket size at the online retailer is R15,000.
Meanwhile, at Future Group, changes are being made based in the product offering, with the company bringing in more variety in the form of small items like linen, bed-sheets etc, along with bigger furniture.
Future Group will seek partners for Hometown and eZone after the turnaround. “We are looking for partners. After all, we are in the business of buying and selling. But we will be doing it once we have made the brand profitable,” Future Group CFO CP Toshniwal said.
Earlier this year, the company was planning to merge eZone and Hometown under one umbrella. But now the merger will depend on the buyer, according to Toshniwal. “It depends on who the interested party is and if they want just the electronic business or the home furnishing one too. We will merge it only if the buyer wants it.”