Advergaming is the new buzzword for brand promotion

Pritha Mitra Dasgupta
Posted: 2008-03-08 23:44:18+05:30 IST
Updated: Mar 08, 2008 at 0005 hrs IST

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“This is the first time Maybelline New York is associating itself with the virtual gaming audience. Gaming is a new emerging medium. As a forward thinking brand, we feel it’s important to associate with emerging mediums to create brand recall amongst relevant TG.”...

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