Gujaratís other calling card

Gujaratís other calling card

Whether it is female infanticide, education or health indicators, Modiís Gujarat...
Safe assets

Safe assets

The asset disclosures for the 2014 Lok Sabha elections...

Ad Mad World: Favourite advertisements from 2013

Comments 0
The Tanishq remarriage ad, reflecting a new level of gender equality, went viral within days and tapped into India's larger conversation. The Tanishq remarriage ad, reflecting a new level of gender equality, went viral within days and tapped into India's larger conversation.
SummaryThis year, commercials pushed forward creative boundaries, challenged social structures and narrated heartfelt stories, mixing message with humour.

to hope. Though this ad didnít go viral, the message of hope was too good for us not to add it to our Top 5.

Tanishq remarriage Lowe Lintas

In the aftermath of the Delhi gangrape, 2013 became the year when womenís issues found a voice ó from the social media to the mainstream. When National Creative Director Arun Iyer and his team at Lowe Lintas began to brainstorm for Tanishqís new collection, they realised they needed to do something bold. Their ad shows a dusky woman getting remarried with all the frills of Indian weddings, including the saat pheras, and with her little daughter among the guests. The woman realises that she has made the right choice when her new husband reaches out to her daughter in a unique way. The ad, reflecting a new level of gender equality, went viral within days and tapped into Indiaís larger conversation.

IDBI Bank Ė Friendship Ogilvy & Mather

Children are a common trope used by advertisers to attract eyeballs and mindspace, but this one by IDBI gets it right. It taps into nostalgia and is among the shortest ads we have featured on this list. In its four spots, the ads feature different children, who are friends because one of them has stood up for the other through a tough time. Warm and fuzzy, it reminds us of our earliest friendships.

Single Page Format
Ads by Google

More from Yearender 2013 - Corporates

Reader´s Comments
| Post a Comment
Please Wait while comments are loading...