Ad agencies bet big on search marketing biz
To start with, GroupM India, the media arm of the WPP Group, has become beta partners to key search engines in the country for new tools and product launches. “We work with major search engines and Google is most prominent in the Indian context. By being a beta partner, we get access to their new products and updates before it gets launched in markets,” said Tushar Vyas, managing partner, GroupM South Asia. This allows media planners to tailor their plans to suit those new search services, and advice their clients accordingly. The agency’s SMB clientele includes, Castrol, Reliance Communications and Dominos, among others.
Meanwhile, ad major Ogilvy & Mather (O&M) India is scouting for acquisitions in the Indian search marketing sector to strengthen its services. “We plan to double our business in 2013 with organic as well as inorganic growth plans. We have already invested in tools, process and manpower. With this move, we will be increasing our SMB business in 2013,” said Kunal Jeswani, country head- India, OgilvyOne Worldwide. O&M’s search and digital media clients include, IBM, Qualcomm, British Airways and The Economist.
With the economic slowdown, companies are increasingly looking for cost-effective
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