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SummaryA large contingent of ebook vendors was seen at the 19th Delhi Book Fair that is being held in Pragati Maidan. The fair will close on August 31.

A large contingent of ebook vendors was seen at the 19th Delhi Book Fair that is being held in Pragati Maidan. The fair will close on August 31.

Study Buddy, an educational ebook store, has come to the fair for the first time. This firm publishes academic content for school students, from kindergarten to Class XII. Its parent company — Di Tech — develops the content in collaboration with leading publishers such as Scholastic, ISO, Thieme, etc.

Students can access the content by purchasing an annual subscription.

“Ebooks can be read on a wide variety of ebook readers like Amazon Kindle, Apple iPad and the Sony Reader. It can also be read on a desktop. We are targeting the reputed schools in metro cities where the students have access to these modern technologies,” Tirthankar Poddar, vice president, Content Acquisition, Study Buddy, said.

“Reading habit should be developed in early ages and this is like serving an old wine in new glass,” he said.

Meritnation.com, another academic ebook store, provides video classes and ebooks for IIT-JEE, apart from the ebooks for school students. It has been in the business since 2006 and provides content to schools abroad, in countries such as Australia, Dubai, Kuwait and Saudi Arabia.

“Ebooks have become a popular means of reading in today’s tech-savvy generation, especially students. With most students having smartphones and e-book readers, it is a convenient way of reading,” Shraddha, a staffer at the firm’s stall, said.

Learning Manthra is targeting the emerging smart classroom trend of rural belts of India. The books are converted to animation, to create a more vivid learning experience. The project has been launched in offline formats and will soon be ported to ebooks. “The schools in rural areas lack good Internet connectivity and most students do not own a Kindle or smartphone. But the launch of cheap tablets has prompted us to put our content in an ebook,” Rahul Mishra, assistant manager of LFX Tech Limited, the parent company of Learning Manthra, said.

Anuradha Aggarwal, a teacher at Amity International School, Mayur Vihar, said schools promote reading by housing digital libraries. “We advocate reading as a must for personality development but we do not insist that students should read printed books. The new generation is reluctant to read printed books, so we asked them to go for ebooks and it worked. Most of our students own a Kindle,” Aggarwal said.

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