- 'Dhoom: 3' becomes first Indian film to gross Rs 500 croreKrrish 3 box office collections: Hrithik Roshan hurt by reports on inflated figuresDream to make a film on Maulana Azad: Aamir KhanDhoom 3 box office collections and star Aamir Khan's multiplier theory, hits out at Rs 200 crore figure
skimp on music previews, Khan said, was to draw repeat audiences to cinemas with the spectacle of elaborate song sequences.
“These are the two things you do — you release the songs, you get them popular and you get a big first day. You go on big-ticket shows, you create awareness of a film, and you get a big opening. We got a big opening without that — that means our tests were correct. And Rs 36 crore is a huge opening. You cannot go higher than that,” he said.
Figures released by YRF this week show that Dhoom 3 grossed more than Rs 500 crore worldwide, a first for an Indian film. “The marketing team at YRF was terrified. They were convinced we were doing something disastrous. They wanted to go all out, and I am not blaming them,” said Khan.