When Paul Polman — CEO of the global consumer products giant Unilever — visits a key emerging market like India, worries about the slowdown in emerging economies and Unilever’s emerging markets’ business usually dominate the conversation.
Polman, though, says he not a worrier, choosing instead to remain focused on growing his business ahead of the market. “I don’t tend to worry...because I like to sleep. If I sleep, unlike the people who worry, at least I can come to work and have a little more energy to think about what to do,” Polman joked at a media interaction during his visit to Mumbai.
But make no mistake, the slowdown in emerging markets is no joke to Polman and he and his team are constantly strategising on how to beat it. After all, emerging markets contributed 55% of the company’s turnover of 51.3 billion euros in 2012. The slowdown has started to show up in the numbers. After warnings about slower growth from emerging markets in September, Unilever reported a 5.9% growth in sales from emerging markets in the July-September quarter, down from 10.3% in the previous quarter.
“Emerging markets are slowing down. There is no doubt about that. We have always been able to grow ahead of the market,” said Polman, adding Unilever continues to find ways to develop the market in categories it is in.
In India, the slowdown has been complicated by the concerns around the business environment, which some perceive has become less friendly to foreign enterprises over the years. Polman, though, shrugs off those concerns, saying they have been in the country for the last 80 years.
“We’ve been in this country for 80 years and we’ve had challenging times and less challenging times but we have been able to build a very successful business by staying focused on trying to solve the issues that India faces,” Polman said. “There are always opportunities to grow our business and opportunities to make it easier to grow our business,” he added.
None of these concerns, be it the slowdown or worries about the business environment, have been enough to keep investors away, who