A thousand Runs

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Anushree Bhattacharyya:  Dec 04 2012, 20:58 IST
In these times of intense audience fragmentation and shifting loyalties, there are several serials on Hindi general entertainment channels that have crossed the 1000-episode milestone. What explains their non-stop run? Have creative directors run out of saleable story ideas or do these shows still have loyalists among viewers and advertisers?

It's the season of 1000 episodes on Indian television. In the last few months, several serials on Hindi general entertainment channels (GEC) have crossed the 1000-episode mark. Daily serial Uttaran which went on air on December 1, 2008 on Hindi GEC Colors completed 1000 episodes this November after a couple of generational leaps and umpteenth twists and turns in the storyline which kept the audience hooked. Only a few months earlier, Colors' flagship show Balika Vadhu too had breached the 1000-episode milestone. Again, comedy serial Taarak Mehta Ka Ooltah Chashmah completed 1000 episodes on Hindi GEC SAB TV last month. In October, Star Plus's long running daily serial Yeh Rishta Kya Kehlata Hai too joined the 1000-episode club. Zee TV's Pavitra Rishta too seems to be on the same track with more than 900 episodes of this Balaji Telefilms creation having been already aired.

To be sure, the overall number of 1000-episode shows still remains small compared to that of the pre-2008 era when serials such as Kyunki Saas Bhi Kabhi Bahu Thi, Kahaani Ghar Ghar Kii, Kasautii Zindagii Kay, Kkusum, Kumkum - Ek Pyara Sa Bandhan, Woh Rehne Waali Mehlon Ki, Bhabhi and Baa Bahoo Aur Baby all made it

... contd.

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amitabha bhattacharya | 02-Jan-2013Reply | Forward
This interesting

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