A more connected marketplace
SACHIN BANSAL
India is the fastest growing internet market in the world with an internet penetration close to 10%. E-commerce is definitely poised to emerge as the preferred mode of shopping for Indian internet users and this past year we have already seen it going mainstream for most net users in India.
The year 2012 essentially saw many new consumers, who were once wary of buying online, try out online shopping and, more often than not, come back for more. The coming year will see this trend increasing, as more and more customers discover the convenience of buying products from the comfort of their homes and offices.
Additionally, the range of products they get without having to visit multiple stores will just continue to grow until almost everything imaginable becomes available online. As choices and availability increase, so will various channels for online shopping. E-commerce will no longer be restricted to just the personal computer.
We see 2013 as a big year for mobile commerce. This past year, mobile shopping has experienced exponential growth. As mobiles continue to be the only medium of internet access for a large customer base, the revenue from m-commerce will continue its upward spike. It’s early days yet, but the potential is huge. E-commerce firms should look at leveraging their technology strength and knowledge of consumer demographics in improving the mobile shopping experience to capture this market.
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