A cultural affinity for Madison Avenue

Posted: Tuesday, Nov 11, 2008 at 0201 hrs IST
Updated: Tuesday, Nov 11, 2008 at 0201 hrs IST

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: of the series for marketers like Gap.

Putney Swope (1969)

This film, a satire directed by Robert Downey Sr, puts a subversive spin on a portrait that became increasingly prevalent during the 1960s: the adman as soulless peddler. The plot is centered on a token black man on the board of an agency who is improbably promoted to chairman. He renames the shop Truth and Soul, Inc and insists on dropping all accounts for products like tobacco and toy guns.

Fun fact: Putney Swope was black and white, but the commercial parodies appear in colour.

—NY Times / Stuart Elliott ...

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