A co promises the deepest data mining yet

Posted: Tuesday, Apr 01, 2008 at 0135 hrs IST
Updated: Tuesday, Apr 01, 2008 at 0135 hrs IST

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: to the random number and then saves only that number in advertising categories like types of cars or clothing.

Although companies like Google employ users’ IP addresses to store their search queries, Phorm says that its technology blocks the company from finding out personal information, like people’s names, IP addresses that identify their computers, or information about health, for example.

—NY Times / Louise Story...

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