I LOVE launches. There is such excitement about putting a new product out there. There are also a whole bunch of frazzled nerves about trying to get every last-minute detail right in a manner that’s iron-clad-foolproof and leaves no room for incorrect interpretation by the media and consumers alike. But in spite of all the “we could have better done it this way” after-conversations, I am still always charged up when something new hits the shelves and you can exponentially increase that sense of euphoria when the product happens to be a wine and, even more so, if I happen to be helping in bringing it out, no matter how infinitesimally small my presence or inputs.
Even as you read this, I am prepping up for the launch of a very premium Indian winehouse, KRSMA Estates from Hampi Hills (Karnataka), India’s most recent appellation, so new that it is yet to receive reognition. I wrote about them a few years ago when I managed to get my hands on a few bottles, but this time, they are finally ready to unveil their range to the public. Come February 1, it will be available in Bangalore, for now.
Spoiler alert: the wines are brilliant. I couldn’t find anything wrong with them. In fact, I’ve always been rather full of praise for them. However, the one person who somehow still finds faults and takes notes on how to improve each subsequent vintage is the man behind the wines: Krishna Prasad. Since the very first vintage, he is openly critical of his own efforts and rather silent when appreciation of just how far he and his wife have come is due. Not a winemaker by education, he is one by passion. Having combed every possible authoritative tome on the subject, even as he combs the world conducting his core business activities, he has emerged as a very astute man of taste. His wife matches him in spirit and knowledge.
Since my first meeting with the Prasads, I have likened their story (and the creation of their eponymous wine: Krishna + Uma = KRSMA) to that of