YouTube site launches Indian avtaar

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Sharing of country-specific videos online is easier now with the popular YouTube donning the Indian avatar—YouTube.co.in—from today.

“India is one of the fastest growing market for us. In one year it has become the 15th fastest growing user of YouTube,” YouTube International Manager Sakina Arsiwala said.

YouTube India would feature a localised homepage and search functions, allowing users to create and share and discover videos relevant in India and connect with other Indian and global users, she added. The content uploaded by users in India would show up as ‘top favourite’ and ‘recommended content’ on the local YouTubesite. The website also aims to facilitate connections among large Indian NRI community, Arsiwala added.