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: Not many takers for paid online content in the US

A study conducted by Boston Consulting Group has shown varied responses from consumers across nine countries towards the paid content online. The consumers in the US, for instance, are among the group that is not too willing to pay for news online. The consumers in the UK are at the bottom of the pile among those not wanting to pay for online content. In most other European countries in which the survey was conducted, more than 60% people seemed willing to pay for their online news consumption. In the US, around 48% of those surveyed said they don’t mind paying to access their news on the internet. The other countries included in the survey were France, Spain, Germany, Norway and Finland. In all, 5,000 people were surveyed across these countries. Interestingly, in all the countries surveyed, the people who seemed most willing to pay the maximum for online news were those who are already paying the most for news, which essentially means that they are already avid newspaper readers. The study concluded that putting a price tag to online news may not increase media organisations’ revenues significantly, but it could help them push their profits because catching online readers was much cheaper a proposition than getting newspaper readers.

Murdoch world’s 7 th most powerful man

US President Barrack Obama is the world’s most powerful person, according to the Forbes’ inaugural list of the world’s most powerful people.

The list has News Corp chairman and chief executive officer Rupert Murdoch as the seventh most powerful person in the world. He is ahead of the world’s richest man Bill Gates, who has been placed at the number 10 slot.

Murdoch also precedes other prominent personalities such as the King of Saudi Arabia, who holds the ninth position, Pope Benedict XVI, who is at the eleventh slot and Hillary Clinton, US’ secretary of state, at the seventeenth position.

On the top are Chinese president Jintao Hu (Number 2), Russian prime minister Vladimir Putin (Number 3), US’ Federal Reserve chief Ben Bernanke (Number 4) and Google Founders Sergey Brin and Larry Page as (Number 5).

Cosmetic surgery firm puts ban on ad